List Column Highlight Sharepoint 2013

I'm trying to setup a quick Highlight (i.e. conditional formatting) with SharePoint Designer 2013.

So if the item within the Field said "Red" then it would be highlighted Red. Having the text or just the background of the column is fine.

As I understand it SharePoint Designer 2010 had a pretty easy way to do this but I can't find out a way to do it in 2013?

Any help would be appreciated.